Of all the vast kinds of companies out there, is yours one that needs web design? Are you asking yourself, “do I need professional web design”? Is it a necessary component for your niche? Or can you take it or leave it? 

In this article, we’ll ask you some questions and go over some answers to see if your business can benefit most from teaming up with a professional web design team, or sticking it out on your own.

Hiring VS DIYing

Many people want to know what the major benefits are to going either route. 

To put it simply, here’s the benefits of hiring: 

The quality of work will be higher, and the design will be on brand and professional looking. A professional will be able to provide a more seamless user experience that may be too complex for the average YouTube tutorial to explain. And you won’t have to take time away from what you’re already doing in your business. 

The benefits to not hiring: 

It’s of course the cheaper option, you’ll get to be more involved in the web design process, you’ll save the stress of deciding who to hire, and you get to directly dictate the timing of it. 

That didn’t immediately clear everything up? Alright, we’ll go into more detail. 

Evaluate Your Needs & Goals

First things first, we recommend that you need to evaluate where you are as a company and what exactly it is that you’ll be needing. 

Are you just starting out and wanting to gain brand awareness? Are you more established and finally ready to scale up your services? Overall, what is your purpose for wanting web design done?

Next, look at where your clients/customers are coming from right now. 

Think about what your growth goals are. Consider who your ideal customer is and where they hang out. Are they online?

No matter where you’re at or what you answered in this company introspection, a stellar website that has been well developed will help you achieve your goals, almost guaranteed. 

But it is crucial to have a focused eye on what you want out of your web design, so that you can next evaluate if you need to hire it out or not. You need to know your goals in order to know what route will help you get there.

Bottom Line, You Need Great Design 

Once again, before you decide either way, we want you to at least be convinced that you need a well-developed website. 

Did you know that 89% of consumers shop with a competitor after a poor user experience? 

You can basically bet that if your user design is poor and the user has a dissatisfying experience, they have already moved on from you to your competitors. 

Have we made our point here? We’re not here to tell you where you have to get your web development and design done, we are just here to shout from the rooftops that you need a fantastic user experience in order to convert! 

We live in a very visual world, and with that, comes high expectations. 

Check Your Capacity

Next, you’ll want to think about what your business’s capacity is right now.

Do you have the bandwidth to devote significant time to web developing? Are you growing?  Where is your expertise? Do you have a lot of other tasks on your plate already?

This would be a practical time to hire a web designer. 

You may have a successful, budding business, but if you’re already wearing too many hats, it may hurt you more than it would help to do it yourself. If your team’s time is being spent doing important things already, it may be time to branch out in order to keep your team doing what they already have expertise in. 

Again, the perfect storm of a business who could benefit from a professional design and web development team is one whose business is growing, but doesn’t have the capacity, expertise or time to do full-on web developing in house. 

An Eye For Design

Here’s where we have to hand it to the professionals. They have an eye for this stuff. 

Website creation is technical and tricky, and this is one major benefit to hiring out. It’s not personal, but you just may or may not have the same eye for design and the know-how for coding that’s required. (If you do know how to code, and you do have an eye for design, then why are you reading this? Go develop your own site already!)

So this is just a fair warning, if you don’t hire a specifically trained web designer, chances are your results just won’t be quite as good.

In addition, if your business requires a unique approach, it could be very helpful to have a professional who knows how to capitalize on your uniqueness in ways that you don’t know exist as a non-developer. 

Do You Need To Dazzle?

This is another area to monitor your business and the industry you are in. Some industries just rely on visual appeal and dazzling design in order to convert, and some don’t. 

Is your business one where customers care about aesthetics? Will you lose customers if your site isn’t mind-blowing?

If the answer is no, then you may not need to hire a professional. It simply may not be worth it. 

And even further, in some cases too much flashiness can be a bad thing. Evaluate accordingly. 

Now It’s Decision Time

So there you have it. Hopefully you are now better able to decide if hiring out your web design is worth the price tag, or if you’ll be striking out on your own. 

Either way, may your websites be beautiful and your user experience immaculate, here’s wishing you the best on all your internet endeavors. 

If you’ve decided it’s worth it to get some professional help, we’ve got you covered! Contact us today and we’ll get started.